Blades

Gillette’s double-edged (DE) blades revolutionized shaving when they were introduced in 1903 alongside the first safety razor. Designed to be disposable, they eliminated the need for sharpening, making shaving more convenient and accessible. Over the decades, Gillette continuously improved blade technology, introducing innovations like platinum and stainless steel coatings in the 1950s and 1960s for increased sharpness and longevity. The brand also pioneered advancements in blade edge geometry, ensuring a smoother and more comfortable shave. Though modern cartridge razors have largely taken over, Gillette’s DE blades remain a staple among traditional wet shavers, valued for their precision, affordability, and classic shaving experience.