Merchandising

Beyond shaving products, Gillette expanded into branded merchandise, including travel kits, grooming accessories, and even promotional items like lighters and keychains. The brand’s presence in sports sponsorships led to co-branded gear, further solidifying its connection with athletes and fans worldwide – including partnerships with major events like the Olympics and the FIFA World Cup – Gillette became a household name across the globe.

Through smart merchandising, Gillette not only maintained customer engagement but also cemented its reputation as a household name, ensuring that its image remained synonymous with quality and innovation across generations.