From the very beginning, Gillette understood the power of marketing and branding. Early advertisements in the 1900s emphasized the convenience and innovation of the safety razor, often featuring King C. Gillette himself as a symbol of quality and trust. As the brand grew, Gillette’s marketing campaigns became iconic, using slogans like “The Best a Man Can Get” to reinforce its reputation for precision and performance.
Instruction manuals were also an essential part of Gillette’s strategy, ensuring users could easily understand and adopt their razors. These guides, often illustrated and multilingual, educated consumers on proper shaving techniques and blade replacement, making safety razors more accessible worldwide.
Gillette Photographs 1870s
Value: ★★★
Rarity: ★★★★★
Provenance: ★★★★★
P0001
Gillette Book "Human Drift" 1894
Value: ★★★★
Rarity: ★★★★★
Provenance: ★★★★★
P0002
Gillette Sales Company Letter 1904
Value: ★
Rarity: ★★★
Provenance: ★★
P0003
Gillette Catalogue Double Ring 1904
Value: ★
Rarity: ★★
Provenance: ★
P0004
Gillette Catalogue Double Ring 1904
Value: ★
Rarity: ★★★
Provenance: ★
P0005
Gillette Patent Double Ring 1905
Value: ★
Rarity: ★★★
Provenance: ★★
P0006
Gillette Photograph Speciman 1906
Value: ★★★
Rarity: ★★★★★
Provenance: ★★★★★
P0007
Gillette Book "World Cooperation" 1910
Value: ★★★★
Rarity: ★★★★★
Provenance: ★★★★★
P0008
Gillette Catalogue OldType 1910s
Value: ★
Rarity: ★★
Provenance: ★
P0009
Gillette Guest Book Entry 1911
Value: ★★★★
Rarity: ★★★★★
Provenance: ★★★★★
P0010
Gillette Baseball Blue Book 1916
Value: ★★
Rarity: ★
Provenance: ★
P0011
Gillette Catalogue Pocket War Maps WWI 1917
Value: ★
Rarity: ★★★★
Provenance: ★
P0012
Gillette "The Blade" 1918
Value: ★★★
Rarity: ★★★
Provenance: ★
P0013
Gillette "The Blade" 1920
Value: ★★★
Rarity: ★★★
Provenance: ★
P0014
Gillette "The Blade" 1920s
Value: ★★★
Rarity: ★★★
Provenance: ★
P0015
Gillette Catalogue New Improved 1920s
Value: ★
Rarity: ★★
Provenance: ★
P0016
Gillette Catalogue OldType 1920s
Value: ★
Rarity: ★★
Provenance: ★
P0017
Gillette Catalogue OldType 1920s
Value: ★
Rarity: ★★★
Provenance: ★
P0018
Gillette Catalogue OldType 1920s
Value: ★
Rarity: ★★
Provenance: ★
P0019
Gillette Catalogue New Improved 1921
Value: ★
Rarity: ★★
Provenance: ★
P0020
Gillette Booklet "The Blade" 25. Anniversary Blank 1923
Value: ★★★★
Rarity: ★★★★
Provenance: ★★★★
P0021
Gillette Letter New Improved 1925
Value: ★
Rarity: ★
Provenance: ★
P0022
Gillette Advertisment Aristocrat DeLuxe 1930
Value: ★
Rarity: ★
Provenance: ★
P0023
Gillette Community Sing Booklet 1930s
Value: ★
Rarity: ★★
Provenance: ★
P0024
Gillette Alphabet Booklet 1930s
Value: ★
Rarity: ★★★
Provenance: ★
P0025
Gillette Booklet Isleworth Factory Opening 1936
Value: ★★
Rarity: ★★★
Provenance: ★
P0026
Gillette Salesman Display 1947
Value: ★
Rarity: ★★★★
Provenance: ★
P0027
Gillette Booklet "The sharpest edge in the world" 1948
Value: ★
Rarity: ★★★★
Provenance: ★
P0028
Gillette Booklet "Behind the Scenes" 1950
Value: ★
Rarity: ★★★★
Provenance: ★
P0029
Gillette Booklet "How Quality keeps Gillette first Choice" 1958
Value: ★
Rarity: ★★★★
Provenance: ★
P0030
Gillette Autograh Ziegler 1960s
Value: ★★
Rarity: ★★★★★
Provenance: ★★★★
P0031
Gillette Booklet Germany 1960s
Value: ★
Rarity: ★★★★
Provenance: ★
P0032
Gillette Salesman Award 1963
Value: ★
Rarity: ★★★★★
Provenance: ★★★
P0033
Gillette Employee Folder 1966
Value: ★
Rarity: ★★★
Provenance: ★★
P0034
Gillette Catalogue G2000/Adjustable 1967
Value: ★
Rarity: ★★
Provenance: ★
P0035
Gillette Share 1975
Value: ★
Rarity: ★★
Provenance: ★
P0036
Gillette 75th Anniversary Booklet 1976
Value: ★
Rarity: ★★
Provenance: ★
P0037
Gillette News 1983
Value: ★
Rarity: ★★
Provenance: ★
P0038